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It’s Not Just About the Comics Anymore: Comic-Con 2012

August 24, 2012

Last month, a team from Random House Children’s Books headed to sunny San Diego for Comic-Con International! With everything from posters and pins to ARCs and author signings, our booth was the place to be for book-lovers.

RAoR ComicCon1 The RHCB booth is ready to roll! Bring it on, Comic-Con!

Comic-Con kicked off Wednesday with Preview Night – this is the chance for a smaller group of attendees to scope out the show floor and get their hands on some exclusive giveaways. Over at the RHCB booth, the giveaways included copies of debut author Rachel Hartman’s Seraphina (now a #1 New York Times bestseller!), as well as The Emerald Atlas in paperback and advance copies of The Fire Chronicle, both by John Stephens.

RAoR ComicCon2Giveaways galore for Preview Night. Do you like the way we made The Fire Chronicle ARCs look like a flame?

Over the next four days, RHCB authors could be spotted speaking on panels and signing books. The line-up included Rachel Hartman (author of Seraphina), James Dashner (author of The Kill Order, the prequel to The Maze Runner series), Mark Frost (author of The Paladin Prophecy, coming September 25th), Christopher Paolini (author of The Inheritance Cycle), and Jenni and Matt Holm (co-creators of Babymouse and Squish, and special guests of Comic-Con!).

RAoR ComicCon3

Michael Scott discusses his series, The Immortal Secrets of Nicholas Flamel, on the “Remixed Fairytale & Superhero Lore” panel.

RAoR ComicCon4 Babymouse and Squish fans were thrilled to meet Jenni and Matt Holm whose latest collaboration, Babymouse for President, went on sale last month.

Back at the booth, advanced copies of some of our most exciting fall titles were going like hotcakes! Giveaways included Theo Lawrence’s Mystic City (Delacorte BFYR, on sale October 9th), David Levithan’s Every Day (Alfred A. Knopf BFYR, on sale August 28th), and Tessa Gratton’s The Blood Keeper (Random House BFYR, on sale August 28th). And for the youngest readers, we handed out The Mighty Avengers Little Golden Book and Panther’s Prey, an Iron Man Step into Reading.

RAoR ComicCon5

Reading can save the world! Just ask this tiny Superman.

While Comic-Con always showcases the hottest trends in sci-fi, fantasy, and pop culture, here are a few trends that we weren’t expecting:

Barcode Bonanza!

Exhibitors had the opportunity to rent nifty barcode scanners, allowing them to collect names, addresses, and emails of attendees – and for the first time, RHCB tested one out. After a slow start of learning how to use the scanner, we were able to collect 343 names for our Strangelands e-newsletter! Not too shabby for our first time out. We learned that most people didn’t even care what they were signing up for… they just loved the thrill of being scanned!

Bonkers for Buttons!

With all of the amazing things we gave away at the RHCB booth, you might be surprised to learn that pins are THE must-have item at Comic-Con. Thankfully, we had two to choose from – one promoting The Paladin Prophecy and the other supporting our pal Babymouse in her upcoming Presidential election (you can support her too! Use the hashtag #BabymouseForPrez). Our friends at the other Random House booths also had some pretty awesome buttons, and more than a few people came looking for the Fifty Shades of Grey pin.

RAoR ComicCon6 Random House buttons promoting The Game of Thrones, Year Zero, Fifty Shades of Grey, The Paladin Prohpecy, Babymouse for President, and Starters.

Without a doubt, the best part of Comic-Con was getting to chat with fans about the coolest thing in the world… BOOKS! And there’s nothing cooler than making people’s days – whether it’s by giving them an advanced copy of their favorite author’s next book or by actually introducing them to their favorite author.

RAoR ComicCon7 Christopher Paolini and a young fan smile for the camera.

If you missed us at Comic-Con International this year, you can get a head start on planning for 2013 at the Comic-Con website [link to http://comic-con.org/cci/]. Don’t forget to stop by the Random House Children’s Books booth… and don’t forget your costume! Next, we’ll be buzzing about more upcoming sci-fi, fantasy, and graphic novel titles at Comic-Con New York (October 11-14, Javits Center). Stop by our booth if you’re attending!

— Team Comic-Con (Melissa, Casey, Kerry, Paul, and Rachel)

Thanks for joining us today on RAOReading and a special thank you to our marketing and publicity team for this inside look at Comic-Con!

Please share your thoughts in our comments section.

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One Comment leave one →
  1. August 24, 2012 10:56 am

    SO MANY OF MY FAVORITE AUTHORS ALL IN ONE PLACE huakuycv.skchyvqackv i wish i could have been there

    ALSO books. Books are good.

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