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Behind the Scenes at ALA!

July 15, 2011

This guest post is brought to you by Adrienne Waintraub, Director, School and Library Marketing at Random House Children’s Books. She attended the recent American Library Association conference and wrote this post for us so we could get a peek behind the scenes! If you attended ALA, please share your experience with us in the comment section!

ALA Annual 2011 was held this past June in New Orleans,Louisiana–and Random House Children’s Books attended in full force! We were lucky enough to have many award winners to celebrate (Have we mentioned that this was the second year in a row that one of our books have won the Newbery Medal?!?!?) and a lot of authors and librarians to visit. ALA Annual is the largest of the conventions that we exhibit at (This year there were 20,000 attendees!) and we always have a great time. It gives us a chance to chat about our books with Librarians and Educators from around the country and hear what kinds of titles and topics they are interested in.

Below is a photographic peek into a fun, busy—not to mention hot and humid—week~

Before the conference starts there’s a lot of set up to do. Random House Children’s Books had 60 feet of space to display our books, which ranged in age level from birth through YA.  We also had plenty of posters, kits, and bookmarks out for attendees to grab! The booth really became our home away from home during the conference.

Take a look at Alex and Elizabeth taking a break from putting away the hundreds of ARCs that will be given away to attendees!

Here is a look at the RHCB booth all set up and looking pretty before the crowds came to visit.

And after!

A close up of our Graphic Novels display. Librarians and kids love Graphic Novels.

All of the authors that we sponsor get a chance to meet and great fans while they autograph books. Here is Clare Vanderpool meeting hers.

Authors also love the chance to meet fellow authors. There were a lot of hugs and congratulations going around when Newbery Medal Winner Clare Vanderpool and 3-Time Newbery Honor Winner Jennifer L. Holm meet each other for the first time!

Michelle Frey, editor of Christopher Paolini’s Inheritance Cycle (among others), meets some young fans.

The Schwartz & Wade imprint celebrated their 5th Anniversary with the librarians that have supported them from the beginning. Here is Anne Schwartz and Lee Wade with VP of Educational Sales Cletus Durkin.

One of the great things about ALA Annual is that we get to see our authors accept their well-deserved awards.

The highlight of the conference is the Newbery/Caldecott Banquet. Here is Jennifer L. Holm receiving her Newbery Honor from Cynthia Richey, the Chair of the Newbery Committee.

And here is Clare Vanderpool giving her Newbery Speech to the very large group of banquet attendees.

On the Young Adult side, A.S. King accepted her Printz Honor in front of an audience of adoring fans.

And here is a picture of Amy Cordova with her book that won the Belpre Honor for Illustration—Fiesta Babies.

Other Highlights that we don’t unfortunately have pictures of are:

  • Brian Katcher accepting the Stonewall Award for his YA book, Almost Perfect.
  • Editor Francoise Bui accepting, on behalf of Delacorte Press, the Batchelder Award for A Time of Miracles.
  • Meeting and celebrating in person with all of the various award committees
  • Our fantastic editors spoke to a room full of librarians to discuss their exciting upcoming Fall 2011 titles.

This highlight deserves its own mention: the cocktail party we hosted at the Louis XVI Hotel in honor of our authors was a huge hit!  After a wonderful introduction by our President Chip Gibson, I donned the traditional garb of the Voo Doo Queen to pass out each author’s specially-chosen Mardi Gras beads.  (No pictures please!)

That’s it from ALA… until next year!

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4 Comments leave one →
  1. July 15, 2011 8:21 am

    It looks fun to me, but I bet it was exhausting for you.

  2. July 15, 2011 12:25 pm

    This absolutely thrills me! To see all those RHCB books, editors, marketing directors, and authors all in the same place. Here’s to many more successful years for Schwartz and Wade!

  3. Deanna permalink
    July 15, 2011 8:12 pm

    Cletus looks so dapper, as usual!

  4. July 22, 2011 5:24 am

    It was so exciting to meet all of the RHCB people! Adrienne, you made a lovely Voo Doo Queen!

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