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Pizza Party in PA- Please Ignore Vera Dietz Launch Event Fun!

October 22, 2010
If you read Nic’s Please Ignore Vera Dietz post last week, you saw a mention of the launch event, held last week at Aaron’s Books in Lititz, Pennsylvania. Nic is back this week to share a behind-the-scenes look at a very cool bookstore and a fun and successful book launch party! Please Ignore Vera Dietz is in stores now and was just given its second starred review- check it out and you’ll see why we all love it so much! We hope you enjoy this glimpse into the launch party- pizza, birch beer, chocolate, and an eight-year-old bookstore boss- what’s not to love?!
Vicki and Grammy in front of Aaron’s Books waiting for Gramps to deliver the pizza.


You will not find a Wal-Mart, Target or Trader Joe’s in Lititz, Pennsylvania. What you will find are independently owned businesses of every shape and size.  Dosie Dough has coffee and pastries, Freeze & Frizz has burgers and fantastic shakes plus Wilbur chocolate has the best chocolate in the Mid-Atlantic region.  But that isn’t all you will find in Lititz, you will also find Aaron’s Books, the only bookstore in the area, they sell new and used titles.  Aaron’s was founded in 2005 by Sam and Todd Dickenson, the store is named for the youngest member of the Dickenson family, Aaron who was 2 ½ at the time.  (Can you imagine opening a store with a 2 ½ year old to care for!?!?!?)  Aaron is now 8 and very much in charge of the business, as Todd says “just ask him, he’ll tell you who is in charge.” 

The boss of Aaron’s Books, Aaron himself! Aaron is holding a copy of The Hobbit, his current favorite book.

Sam and Todd just recently made some changes at the bookstore, they added a Wi-Fi Bar, tore down a wall to add space for more new books and moved the children’s section to the front of the store!  **Yippee!**  The first time I walked in after the construction was done it felt like they had gained 50% more space, I’m still not sure how they did it, but the store feels much bigger and cozier at the same time.  The depth of used books is impressive, and the growing selection of new books fits the community perfectly.  Sam and Todd really know what the people of Lititz want, and they always have it ready for them.

Although slightly squished due to the Vera Dietz Launch Party you can still tell what a great children’s section they have!

I was lucky enough to be at Aaron’s for the Please Ignore Vera Dietz Launch Party last week.  Sam and Todd, with help from Vicki, Grammy and Gramps, pulled off one heck of a party!  They had cake, pizza, live music from Mr. Ben, cupcakes, birch beer and an entire table full of Please Ignore Vera Dietz.  Plus A.S. King brought Wilbur Chocolate Buds to share with the party-goers.  The mingling and pizza eating were first on the evenings agenda, then A.S. King read a little from Vera (after she rallied the troops to shop Indie, even when they buy online!) and signed books for everyone.  It was relaxed, it was easy and A.S. King and the crew from Aaron’s were happy with how everything went. 

It was a sold out crowd! Over 60 people attended the launch event!

Overall, Aaron’s Books is a rocking place.  If you ever find yourself in Lititz, PA you have to stop in.  Buy a few new books, and make sure you browse the used ones too, you never know what forgotten treasures you might find.  Then head to the Freeze & Frizz for lunch, followed by a stop at Wilbur’s for chocolate (Todd told me the dark chocolate filled with Mango puree is delicious) and last but not least grab a coffee for the road at Dosie Dough.  It’s an awesome little town, with an amazing bookstore full of great books and fantastic people.

A.S. King with fan girl (and blogger) Booking Daughter.

5 Comments leave one →
  1. October 22, 2010 9:04 am

    Booking Mama is a friend of mine and she raved over this event as well. I’ve got to get my hands on a copy of that book!!

  2. October 22, 2010 9:05 am

    Amazing write up of a very fun event! You managed to capture the essence of Aaron’s so well! Booking Daughter and I had a great time hanging out with you!

  3. October 24, 2010 1:29 am

    Now following you on google reader. I am always looking for good book reviews. Check out my blog if you like!

  4. October 24, 2010 9:39 pm

    I love Aaron’s Books. And this party was so awesome. Nic, thanks so much for blogging about it and for being such an awesome advocate for me and VERA. It means a lot!


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